B2B Marketing Podcast - All Episodes
Each episode focuses on a specific topic or skill that’s essential for B2B Marketing success.
Episode #23: Growth Hacking with Nimo Shkedy – How to reach out to the right prospects at scale
Listen to the Full Episode: In this episode Shoham interviews Nimo Shkedy, who shares his unique approach to Growth Hacking. Drawing on his background in Israeli intelligence, he talks about clever ways to identify your most probable customers and how to reach out to...
EP#22: Does a CMO Really Get 100 Days of Grace? – with Amit Daniel
In this episode, the CMO of Checkmarx, Amit Daniel, shares her insights and experiences on the first 100 days of a CMO, marketing budgets for 2023, and the importance of internal marketing. Amit provides us with valuable insights on how to effectively come up with...
Episode #21: A CMO’s Journey: Navigating Through the Storm with an Emotional Compass – with Efrat Fenigson
In this episode, you’ll hear about what it was like for Efrat to be the CMO of the global company, Mindspace, during the global pandemic of 2020. Mindspace is a company for flexible offices in 40 locations, 20 cities and 7 countries around the...
Who should listen?
- B2B Startup CMOs
- B2B Marketers
- Founders and leaders of B2B Startups
- Sales and business development professionals who are specializing in B2B technology
- Leaders in the corporate world who want to generate growth for a new product or service, in a pace and style that is usually more accessible to startups
About this B2B marketing podcast
B2B Startup Growth is a B2B marketing podcast aimed to spread modern Sales and Marketing wisdom and share it with the world. Shoham Eckhaus is the chief strategist at Penguin, a B2B Tech digital SMarketing agency. (SMarketing stands for sales & marketing). On the show she aims to answer the questions that are at the ‘top of mind’ for startup founders and sales and marketing leaders of tech companies, some of them are rising startups and some are mature tech companies. The episodes and interviews reveal stories about successes and failures and focus on useful learnings along the journey.
B2B Marketing & Sales Resources
Budget Template
Use our sample B2B marketing & sales budget and customize it for your own tech startup
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Yearly Marketing Plan
How to build a smooth
Marketing Plan
Step by step playbook for B2B tech CMOs
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SMarketing Playbook
Download our template to help you build your playbook for Sales and Marketing Processes and automation
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